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Marketing your iPhone application after development

We’ve put together some invaluable marketing and advertising tips for your iPhone/iPad application.

Social Networks

Twitter

Create a Twitter account for your publishing name or applications.  There are many different tools you can use to help you with this, see twitter tools.  (n.b. recent stats show Twitter gets around 18 billion searches a month, there must be some of those people with iPhones, right?!)

You must BE ACTIVE on Twitter, communicate with your fans and you will see your followers grow and grow.

Facebook

Create a Facebook fanpage and get your friends to join.  Update your fan page with screenshots of your apps and post updates/competitions on your feed/wall.

The Web

Blogging

Create a small marketing website/blog for your application, make sure you submit the URL for the website in with your App Store submission.  You could use wordpress.com for this (free) or tumblr.com (also free)

Forums

Spread the word on iPhone/iPad related forums.  This takes time but it’s free!

YouTube

Post videos of your app in use on YouTube.  It’s a great way to give your reviews a visual experience of your application and has an insane amount of traffic (approx. 200 million videos watched per day).

Get Beta Testers

Put your application on a beta tester website (such as iBetaTest.com), release the application to a small group of beta testers to generate some interest in your app.  The testers just might tell their friends or kindly post a link on their Twitter/Facebook feed.

Submit your app to review sites

Many sites will review your application for free, try a google search for “iPhone Review” and try a few of them.  You could even offer them a promo code.

Pay up $$££

Pay for your app to be featured on high traffic websites such as http://www.iphonedevsdk.com, it’s usually quite inexpensive to get featured on these websites.

Other

Lite versions

Offer a lite (free) version of your app with limited functionality (restrict the levels/information/usage) and advertise the benefits of upgrading throughout your application.

Competitions

Create competitions with prizes (iTunes vouchers etc) and advertise within your Applications (it could be posting a video on YouTube using your app, signing up to your newsletter or achieving a high score).

Use your friends (if you have any)

Get your friends to submit reviews for your application.  Ask them nicely/bribe with beer to post a link to your website/app store page on their Twitter/Facebook feed.

Open Days

Make your application free for a day or maybe for the weekend.  The app might just get people talking!  It might be a good idea to contact blog owners/review websites and ask nicely for a review, while the app is free.

Eye candy

Make your app icon as attractive/eyecatching as possible.  This is the ONLY visual you will get when potential customers are scrolling through the app store on their iPhone/iPod Touch.

Use the best visuals you can on you app store description page (remember to upload the worst ones first and leave the best ones until last – for some reason the order they appear on the app store after uploading is reversed).

Promotion codes

Offer promotion codes to review websites in exchange for a review (this will only work on US accounts).  You can create promotion codes using iTunes Connect.

Be descriptive

Be sure to tag your app with useful keywords and list the unique selling points of your application in the app store description.

Play with your pricing

Review your competitors apps and get a feel for the price range to sell your app at. Traditionally, posting your app at a £0.59 starting price was a decent tactic but due to the number of apps within the App Store, the chances of getting spotted are minimum.  Don’t be afraid to sell your app for more than your competitors, your description should list all of the unique features to add weight to your app.

Aim for under 20mb

The maximum size of an application that can be downloaded through a 3G connection is currently 20mb (this may change in OS 4.0).  If you try to keep your application under 20mb (could be difficult, depending on your app) you will have a larger target audience.  If you app is over 10mb and the user only has a 3G connection, they will see a message asking them to buy the app later when on a Wifi connection.

Target the lowest platform

Make your app compatible with OS 2.0 if possible.  Recent reports show they many iPhones in the wild are STILL using version 2 of the iPhone OS.

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4 Responses to “Marketing your iPhone application after development”

  1. [...] Read the original post: Marketing your iPhone application after development | iPhoneConnection [...]

  2. ChantelleJoy says:

    This is a great list – and very comprehensive. And one cog in this machine (a Review Site) I’m going to post a link on my site to help out struggling App Developers who may need some help with Promo.

    ~ChantelleJoy
    iPhoneAppGirl.com

  3. [...] Marketing Your iPhone App by iPhoneConnection.co.uk. Start to finish, a fantastic and detailed guide. A Must Read. [...]

  4. Kirk200 says:

    great stuff, tnx

  5. Sally says:

    Thanks for the contribution to the growing uk iphone developer community, we will feature some aspects of your article in our magazine.

  6. Jerry says:

    Great article for iPhone developers, I especially liked the tips regarding the 20 MB download limit… I did not know this!

    Also, the tips about facebook and twitter were very useful, I had no idea how many users were on Twitter!!

    Keep up the good stuff,

    Jerry

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