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Apple Marketing Boss Goes on the Offensive Against Android, Samsung

Phil SchillerSamsung is preparing to launch its latest Galaxy S handset in New York City on Thursday, so what better time for Apple marketing chief Phil Schiller to throw out a few pot shots against it?

Reuters is reporting that Apple Senior Vice President of Worldwide Marketing Phil Schiller showed up at an interview on Wednesday with both barrels blazing against Google’s rival Android, and in particular Samsung, who is set to debut its latest flagship handset for the platform on Thursday evening.

Using Google’s own statistics against it, Schiller pointed out that the majority of Android users were still using an older version of the mobile operating system, which only creates further fragmentation problems for the open source solution.

“With their own data, only 16 percent of Android users are on year-old version of the operating system,” Schiller remarked. “Over 50 percent are still on software that is two years old. A really big difference.”

The Samsung Galaxy S IV being launched in New York City tonight appears to be a victim of the same problem, which is rumored to debut with only a modest update to the Android 4.1 Jelly Bean which is now almost a year old.

Finally, while Android boasts of 1.5 million devices activated daily, Schiller feels the out-of-the-box experience is no match for Apple’s iOS products.

“At Apple we know that it’s not just enough to have products pumped out in large numbers,” he concluded. “You have to love and use them. There is a lot of data showing a big disparity there.”

Follow this article’s author, J.R. Bookwalter on Twitter

 

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