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Apple Daily: Apple Watch Changing Apple Stores, Photos from Jobs Biopic, GT Advanced Facility

The official release of Danny Boyle’s upcoming Steve Jobs biopic is still many months away, but new photos allow us to see how well Michael Fassbender and Seth Rogen fill their new roles. In addition, Apple’s making some key changes to its retail stores in order to accommodate the Apple Watch, and it looks like Apple’s planning on living up to its promises regarding its old sapphire crystal facility in Arizona.

Photos Show Fassbender and Rogen as Jobs and Wozniak

Mere days after Universal Pictures released the final cast list for Danny Boyle’s Steve Jobs biopic, The Daily Mail already has photos showing Michael Fassbender and Seth Rogen in their respective roles of Steve Jobs and Steve Wozniak. The shots show Fassbender sporting Jobs’ longish cut from the early ’80s (and reinforce the perception that he looks almost nothing like Jobs), and Seth Rogen looking like, well, Seth Rogen.

Among the news that came out of the big Sony hack is the revelation that Boyle believes Fassbender has the acting chops to pull off the role despite his unfamiliarity compared to early Jobs candidates like Leonardo DiCaprio and Christian Bale. Here’s to hoping his performance onscreen dispels most of the current doubts.

Filming for the biopic is currently taking place at multiple locations from Apple’s history, such as the legendary garage where Wozniak and Jobs built the first Apple computers and Cupertino’s Flint Center, where Jobs unveiled the first Mac back in 1984.


Apple to House Gold Apple Watches in On-Site Safes After Hours

The Apple Watch apparently won’t just change Apple’s product line; it’ll change part of the Apple retail store experience as well. Over the weekend 9to5Mac revealed via unidentified sources that Apple is planning on outfitting its stores with safes in order to house the pricey gold “Edition” versions of its upcoming Apple Watch after hours, thus taking cues from traditional jewelry stores.

In addition, Apple is reportedly planning on bringing weight scales to each store, which will allow employees to weigh the gold Apple Watches in the event of a return or replacement to ensure that the original gold band hasn’t been switched out with cheaper materials.

On a lighter note, the fancy new jewelry store trappings extend even to the clothes the employees wear in the store. Starting today, employees will be seen wearing either the familiar crew necks or a new blue polo variant, which brings some elegance in accordance with the company’s new luxurious offerings.


Apple to Turn Former GTAT Sapphire Facility into Green Data Center

True to its word, Apple is repurposing the giant facility in Mesa, Arizona that once housed its failed venture into sapphire crystal with GT Advanced Technologies. According to a report from the Associated Press, the Cupertino company will pump billion more dollars over the next 10 years into the location, which will now serve as a green “global command” data center employing 150 people full-time.

Apple already has four other data centers based in the U.S., but the former sapphire crystal plant will emerge as the one ring that binds them all together. A statement from Apple confirms that it will be “powered by 100 percent renewable energy, much of which will come from a new local solar farm.”

Construction is expected to begin sometime later next year. Why the delay? For the time being, the facility is still stuffed with all those sapphire crystal furnaces, which are currently being liquidated in accordance with GT Advanced’s bankruptcy.

Follow this article’s writer, Leif Johnson, on Twitter.


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