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WWDC 2015: Apple Adds New Retailers, Features to Apple Pay

WWDC 2015 Apple Pay Square

Apple today announced that more than one million locations will accept Apple Pay as of next month, just one of many new features arriving on the mobile payment service between now and the arrival of iOS 9 this fall.

Senior Vice President of Software Engineering Craig Federighi handed WWDC 2015 stage over to Apple Pay VP Jennifer Bailey, who announced that retailers including Best Buy, Trader Joe’s, Big Lots, Forever 21, and JCPenney are all now on board with the service, along with Discover, who will support Apple Pay this fall.

Payment startup Square is also getting into the Apple Pay business with a new tap-and-pay reader later this year. New apps are also coming into the fold, including Pinterest, who will launch “buyable pins” from stores like Macy’s and Nieman Marcus later this month.

As rumored, Apple Pay is also expanding to United Kingdom in July with eight of the most popular banks on board, and even more coming later this year. Included on the list is HSBC, MBNA, American Express, Santander, and Halifax. Apple Pay will also work on London’s transportation system as well.

Apple Pay will also now support store credit and rewards cards, with Kohl’s, Walgreens, and Dunkin Donuts all supporting the new feature at launch. Along with these sweeping changes, Bailey announced that Passbook is being rebranded as simply Wallet, presumably with the arrival of iOS 9 later this year.

Stay tuned for more details on WWDC 2015!

Follow this article’s author, J.R. Bookwalter on Twitter



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