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Jony Ive: Apple Watch More Difficult to Design Than iPhone

Apple design chief Jony Ive might be best known for designing the iPhone, but according to the man himself, it was the Apple Watch which posed the greatest design challenge of his creative career so far. Speaking to a crowd at the San Francisco Museum of Modern Art last night as he accepted the accepted the 2014 Bay Area Treasure Award for lifetime achievement, Ive called the Apple Watch a “difficult and humbling program.”

As The Wall Street Journal notes in its coverage of the events, Ive says that difficulty springs from the “cultural, historical implications and expectations” associated with making a product that has its origins in the wristwatch. Watches are usually highly personalized devices, and thus the design for the Apple Watch led him to design what will ultimately be Apple’s most customizable device. Not only does the Apple Watch allow its users to select their own straps, but it extends choices to watchfaces and sizes as well.

That desire for customization, Ive says, partly grows out of the fact that the device is designed to be worn. “As soon as something is worn, we have expectations of choice,” said Ive. Ive said the device underwent three years of development before he and the company decided it was ready for its official announcement in September.

That’s just one of the subjects Ive tackled. Notably, Ive also stated that his job keeps him so focused on design that he’s more occupied with creating great products than making great profits, and as such he claims he wasn’t aware of the specifics numbers surrounding Apple’s profits (which amount to billion so far this year).

“I honestly don’t know the numbers,” said Ive. “But I know they are high.”

Follow this article’s writer, Leif Johnson, on Twitter.

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Deals: Keep Your iPhone Safe from the Elements with the Leverage Case

[This is an advertorial. Maclife gets a portion of each unit sold.]

Your iPhone is an important piece of technology that you keep on you at all times and you probably paid good money for. The last thing you want to do is leave it behind, but you have to keep it safe as well. That is where the Leverage i5 case from Graft Concepts comes in. It’ll protect your iPhone for you and will look good doing it. It’s on sale in our latest Deal.

The Leverage case has one job: keep your iPhone protected. But its service doesn’t just end there, as it’s also a stylish piece that won’t sacrifice looks for functionality. It won’t bulk up your iPhone and make it less convenient to keep on your body, but it provides the phone with the protection you’d expect and it deserves.

The Leverage case from Graft Concepts usually retails for . If you head over to our Deals tab, you can save yourself 27% off that price. That brings your total to just .99. Given how much this case can save you if your iPhone takes a spill, it’s more than worth it. So grab this deal today!

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Deals: Keep Your iPhone Safe from the Elements with the Leverage Case

[This is an advertorial. Maclife gets a portion of each unit sold.]

Your iPhone is an important piece of technology that you keep on you at all times and you probably paid good money for. The last thing you want to do is leave it behind, but you have to keep it safe as well. That is where the Leverage i5 case from Graft Concepts comes in. It’ll protect your iPhone for you and will look good doing it. It’s on sale in our latest Deal.

The Leverage case has one job: keep your iPhone protected. But its service doesn’t just end there, as it’s also a stylish piece that won’t sacrifice looks for functionality. It won’t bulk up your iPhone and make it less convenient to keep on your body, but it provides the phone with the protection you’d expect and it deserves.

The Leverage case from Graft Concepts usually retails for . If you head over to our Deals tab, you can save yourself 27% off that price. That brings your total to just .99. Given how much this case can save you if your iPhone takes a spill, it’s more than worth it. So grab this deal today!

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Apple May Allow iPhone Trade-Ins in Apple Stores

In case you had any doubts that Apple is trying to adjust itself to the changing smartphone market, consider this–Bloomberg is reporting that Apple may soon start accepting trade-ins for iPhone 4 and 4s units at its retail locations in an attempt to get users to upgrade to the newer models. The actual trade-in program will allegedly be run by Brightstar Corp, which already handles trade-ins for T-Mobile and AT&T.

According to Bloomberg’s anonymous sources, the shift in policy is partially aimed at helping Apple gain a foothold in developing countries, where Google’s Android operating system currently dominates. In Bloomberg’s words, “Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater, said one of the people. That way, the resale of Apple’s older models won’t cannibalize iPhone 5 sales in the U.S., the person said.”

Source: Bloomberg

As Bloomberg notes, Apple has supported a web-based recycling service run by PowerOn since 2011, but this marks the first time that it’s embraced the policy openly at the retail stores. With Brightstar’s service, customers will be able to trade in their phones and receive cash immediately without the hassle of having to ship them in and wait on PowerOn’s gift cards.

Importantly, Apple has always downplayed PowerOn’s service, leaving its customers to hunt for it on the website. Allowing trade-ins in the stores themselves likely will result in much greater visibility and more consumers taking advantage of the opportunity.

Follow this article’s writer, Leif Johnson, on Twitter.

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Apple Begins Offering $149 In-Store iPhone 5 Screen Replacements

Looks like Apple’s living up to all those promises about lower repair costs, after all. Today MacRumors relayed a tip from one of its sources that Apple has already started to replace broken Phone 5 screens at its retail locations rather than switching out entire devices for refurbished units. The replacements cost 9 for customers without AppleCare, which comes as a savings for both consumers and Apple.

As we previously reported, Apple’s original announcement of the policy appeared last month, when they projected that the shift would save the company up to billion each year. Previously, swapping out damaged iPhones for refurbished devices would cost 9 for customers without the AppleCare+ warranty, and the new policy agreeably brings the process down by .

MacRumors also pointed out that the pricing is competitive. Online repair site Quick iFix, for instance, was forced to change its own prices as a result of the shift, as they were charging 4.99 for replacement displays as recently as last month; now, they’re offering them for 9.99.

That’s not the only repair change Apple plans to implement. Future in-house individual fixes are scheduled to appear in July, such as repairs for iPhone cameras, logic boards, and sleep/wake buttons. AppleInsider also reports that Apple plans to change its pricing plan for AppleCare as well, utilizing a subscription model determined by the number and types of Apple devices a customer owns.

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